It’s been an exciting end to the year, getting my freelance copywriting book for creative writers out there! I wrote it for creative writers and journalists who want to start a copywriting business, but don’t know how to make the transition to commercial writing.
This kind of business book for creative writers wasn’t around when I was starting out. And although there are now plenty of books about copywriting, SEO and writing for the web, there’s nothing specifically for people who can already write well – who may even have an MA in creative writing, or a journalism background – but need business skills.
Think about it: most people who study creative writing or go into journalism are arts graduates. Very few come from a business background. So where on earth do you start?
17 years of copywriting experience
That’s the dilemma I faced 17 years ago, when starting my copywriting business, Texthouse. Even though I did some training and read everything I could lay hands on, it was still a baptism by fire. But it could’ve been very straightforward, if only I’d had someone to guide me through.
This book is for my younger self, and for any creative writers who aren’t making a decent living from their skills, and want to learn how.
It’s practical and honest, and I hope you enjoy it. Drop a line to firstname.lastname@example.org if you want to go on my mailing list for templates and future updates.